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When someone uses a search engine they type in a keyword or key phrase and the search engine returns relevant results. The traffic you receive from this is referred to as organic search engine traffic. Search engine optimization increases traffic to your website and you will not have to pay one penny for it. Does that sound like something you might be interested in?

SEO can get pretty tedious and complicated but do not let that stop or scare you from optimizing your website. The effort will be extremely worthwhile when the free organic traffic starts rolling in!

Here are some basic SEO tips that you can use on your website right now.

1. Picking keywords of two or more words can increase your success rate. Choosing single word keywords usually have a higher amount of competition associated with them.

2. Insert keywords into the title tag of your web page so search engines know what your page is about. Failing to perform this simple step can result in your web page being ranked in a lower position when it does not deserve to be. Try to create titles containing the two or three choice key phrases that you are targeting. Make your titles relatively short and interesting. Your title will serve as a method of getting the visitor interested in reading your page further and increase the chance of the visitor clicking the link.

3. Another major SEO activity involves evaluating the link popularity of your website. Creating good quality links also improves your ranking with the search engines. The goal is not to link with any website, but link to websites that complement your content. Your website will get penalized by the search engines for linking to low quality websites such as free for all link farms. Link farms are websites that were created for the sole purpose of increasing the link popularity of a website.

4. Use the html bold tags or highlighting around your most important keywords appearing near the top of each page. You only need to do this once or twice. Do not use them everywhere the keyword appears because that does not help. Your most important keywords and key phrases should appear in the first few paragraphs of the text on the web page.

5. Submit articles to ezine publishers that archive their ezines. This creates high quality long-term links that stay active in the archives for years to come. You can also exchange articles with other website owners. The content of the articles should complement the content contained on both websites. This is much better than doing a simple link exchange because of shared content and search engines love to deliver high quality content in search results.

By: Nina Greene

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Many webmasters release a PDF version of their content in PDF format; some also provide PDF e-books. Your website could reap the benefit in terms of SEO if your PDF files are indexed by SERPS.

The following are some tips will help you to get your PDF files indexed by various search engines:

PDF’s format can be either a text or graphic. Its better to publish your PDF in text format as most Search engines are unable to read the content of a graphic file. You can submit your pdf documents to certain bookmarking websites which will help you gain higher search engine rankings.

In PDF’s one can include title, author, subject and keyword. You can make fill this with relevant data. As with a normal webpage, the title should be keyword optimized. This will help search engines to locate your document for your specific keywords and to grant SEO rankings.

As far as Description part is concerned, there is no such option available within a PDF document. Here the search engines will find the first text of first paragraph and use that. So place suitable text at the start of document so that it is read first.

You can also include tags like alt tags for images using Acrobat PDF creator. This also can be done in Acrobat using the TouchUp Reader Order panel.

PDF files should also have links. Links should be added and suitable anchor text be used as well with the link. Since PDF’s over time would change hands, a link back within a PDF to your own website can really help bring extra traffic and it will also help your website to score higher rankings on Search Engines.

Version of PDF is also a thing to keep in mind. Make PDF document using fairly old Acrobat as it will ensure that search engines are able to read your PDF.

Using Fast View which is an Acrobat option allows PDF file to be loaded page by page rather than requiring to wait for the entire document to be downloaded before opening. Fast View allows speedy delivery of the page. As people in general don’t like to wait to long for a document to open, thus using this option you will be able to serve user with a page while other pages are being downloaded.

Size is one thing that does matter here .You should keep your PDF file to a reasonable size. Search engines don’t like to index files that take to long to download, thus it is most likely that SERPS will abandon indexing that file. To gain high rankings you need to keep your document size optimum.

Content is also one major factor. Content should be treated just as you would for any other webpage. It should be keyword optimized for keywords.

If you follow the above guidelines then PDF document can help your with your website to score higher rankings on search engines. It will also help you generate more traffic/clicks directly from links embedded within PDF document.

By: Bhupinder Singh

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